Robin's Marketing Plan

Marketing Your Home

Not all homes are created equal and neither are all REALTORS®. What sets Robin apart is her attention to the highest level of detail and performance.  It's reported that over 70% of all first inquiries regarding real estate use the Internet. Therefore, Robin places critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process. They are as follows:

• Property Flyer: Distributed to the brokerage community and potential buyers.
• Multiple Listing Service (MLS): Information about your home will be included in the Multiple Listing Service, a database of available properties accessible by real estate professionals.
• Other Brokers/Agents: Exit Realty Central cooperates with and invites other brokers and agents in the community to tour your home in order to find a buyer.
• Relocation Connections: Prospects for your home also come from relocation services, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
• The Internet: With approximately 80% of today's consumers utilizing the Internet for real estate information, Robin employs a robust set of tools and resources to make your home available for preview.
  • Robin's website www.RobinSellsOhio.com
  • Broker's website www.ExitRealtyCentral.net
  • Advertising on www.MilitaryAvenue.com
  • Enhanced listings on www.Realtor.com   
  • Online listings at www.RealEstateBook.com
  • Online listings at www.moving.com
  • Online listings at www.bobvilla.com
  • Online listings at www.livingchoices.com
  • Online listings at www.compuserve.com
  • Online listings at www.msn.com
  • Online listings at www.yahoo.com
  • Online listings at www.homegain.com
  • Online listings at www.excite.com
  • Dayton Area Multiple Listing Service
  • Cincinnati Multiple Listing Service
  • Springfield Area W.R.I.S.T. Multiple Listing Service
  • Local Newspaper Online Listings
  • Other Real Estate online listing & marketing services

Finding Buyers:  In addition to the above, Robin uses several methods to promote contact from Buyers such as:

• Newspaper advertisements
• Kroger grocery cart advertisements
• Voicepad - audio description of home by calling number on yard sign (the caller's phone number is captured for agent to follow up with potential buyer)
• WPAFB Newcomers advertising
• Robin's team includes a Buyer's Agent and Administrative Assistant
• The Real Estate Book monthly advertisement
• Marketing Mints - Customized Mint Boxes with Robin's info and your home's info
• Various Seasonal Real Estate Magazines & Periodicals
• E-mail Updates: Robin's website also features an automated MLS search for clients who are seeking properties. They can initiate their search on my site and receive emails daily with listings that meet their criteria. Your home will be featured in that service.

Step 1: Preparing the Home for Sale

• Property Inspection: When Robin lists your home, she inspects and identifies improvements that could increase profit on the sale.
• Staging: If requested, Robin will stage your home so it can be presented in its best possible light.
• Establishing Goals: Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
• Listing Price: Establishing a competitive listing price is critical to the success of the sale. Robin uses the most advanced CMA tools to derive the right price.
• Edge:  Robin looks for edges that are currently there for your property and edges that can be easily created to make your property stand out in the crowd.

Step 2: Promoting the Property

• Digital photography: Once your home is ready to list, professional quality digital photos are taken of your home.
• Full-color property brochures:  Robin prepares a professional marketing sales brochure including graphics and highlights of your home.
• Full-color postcards of your home will be designed and distributed at showings, open houses, public venues, and through direct mail.
• Robin provides you w ith periodic status reports including buyer reactions to your home, continually evaluating and reassessing the marketing strategy.
• Virtual property presentation:  Virtual home tours are available and can be set up along with a property address website specific to your home address such as www.1071Dapple.com 

Step 3: Showing Your Home

• Public Open House: If requested, Robin will hold a public open house and present your home to the general public.
• Marketing Kits: All materials regarding the promotion of your home e.g., flyers, brochures, business cards and media kits will be available onsite.
• Scheduled Showings:  Your home is shown to pre-qualified buyers by Robin and other agents and the scheduling is approved by you.

Step 4: Expectations

• All calls and email inquiries regarding your home are followed up immediately.
• Access to your property will be secured through secure lockboxes and no one will gain admittance to your property without our permission.